Today Google announced Google Instant — a “fundamental shift” in search — where results are displayed before a user finishes typing a query. We’re covering the launch event at San Francisco’s MOMA, and will be updating this post as it proceeds. You can try the new search here and learn more about it here.
Google Instant is an expansion of Google Suggest, but instead of just hinting to the user what you might want to type, the site now autocompletes the query and displays results it thinks you might be searching for. You don’t have to finish typing or hit enter to see results. If you type the letter “w,” Google will instantly display what it thinks you’re most likely to be searching for: the weather for your area.
Much of the action that previously happened on a search results page now is contained within Google’s search box, and the search results page isn’t a separate page anymore (it uses AJAX to launch within the same page chrome). Google autofills its guess at what you’re typing in gray types within the search box, and if you scroll down through those suggestions, the search results (including images, videos and detailed snippets) on the page below change. You can still click on the search button if you’re nostalgic or habit-driven, but that action been rendered unnecessary.
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